Things that you can use to decide what you imprint on your promotional items:
When it comes to promotional items, there is a limited amount of space for what you get imprinted. When you think of the common promotional items you see, like pens, water bottles and baseball type caps, what you place onto the Promotional Items needs to stay focused and informative to draw customers to your door.
Of work, items like notebooks, conference folders and key rings that are often passed out at expos and meetings can have a bit more information on them. You can also visit http://www.advantage-advertising.com for more details.
What the items are
Where you will be distributing these things
Who will be picking up these things
A common misconception is that a business can print anything on items for someone. This won’t be an effective way to promote. For example, in case you are distributing promotional gifts to a community of retirees who have tiny computer experience and the item only has a web address on it…you will get only a few new customers! However, distribute something with a phone number on it and your phone may start to ring off the hook!
Don’t think of promotional items as you would newspaper marketing, either. You will never be able to fit that much information on the typical promotional product.
Things that you can think about placing on promotional items:
Company name – this ought to be placed on a promotional item first and foremost. Although logos are often widely known and can basically be recognized, for a more youthful business a logo may mean nothing to plenty of people. A company name will be basically located in business phone directories, as well.
Company logo – in case you have a logo, having some kind of graphic on your promotional items to break up the print is often effective and draws the eye.
Company phone number or web-site address – here is where you need to decide your audience. With cell rings so common in today’s society, a phone number may be the better option. When the promotional item has the space, you can think about adding both the phone number and the world wide web address. (In case you will be attending some kind of expertise conference and distributing your promotional products there, you may choose the world wide web address and have as much success with it.)