As an affiliate marketing manager, keeping your business walking smoothly & helping your associates make more money are the most important goals. You need to be sure that they are well motivated & are paid commission on time besides giving them the tools to help them succeed.
However keeping your associates motivated could well be your largest challenge since beginning your own associates program. This is because there are lots of affiliate marketing programs & your associates may already be promoting these other programs. You ought to focus on those associates that have proven generating the affiliate sales consistently every month. Do be definite that your affiliate manager gets all the tools he needs to promote your affiliate products including banners & sales letters. Provide some eBooks & permit them to re-brand with their own affiliate link.
Show your associates how to market your products online by either teaching them yourself or make arrangements with an online instructor to impart the basic marketing skills to them. Communication is a critical factor in how well your new associates program takes off so stay connected with all of your associates. A great way to stay in close contact with them is by sending them regular newsletters on the correct ways to promote the products.
Provide all of your associates with any marketing knowledge that they can use. Lots of people have found that organizing contests with great prizes can help to motivate your associates to generate more sales. When your associates start to get these sales in the market, keep in mind to give the recognition they deserved by sending them your personal letters or appreciation.